Everything you need to sell perishable food online

Branded online store

Automate your ordering process through an online wholesale ordering platform. Selling to consumers? Build and launch an online store with zero code.

Built for selling perishable food online

Set up your online ordering by variable weights, custom delivery zones, or complex fulfillment schedules.

Streamlined fulfillment tools

Simplify your inventory management and automate picking and packing lists to save your team countless hours each month.

Wholesale Perishable Food Ordering Portal

Wholesale Perishable Food Ordering

Launch your own branded online ordering platorm for perishable food. Turn text, fax, or phone orders into delightful digital experiences for customers and staff. Save time, reduce mistakes, and gather new, untapped data.

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Sell Perishable Food by Weight

Sell Perishable Food by Weight

Sell variable weight perishable food products online, with an option to adjust weights after packing. Perfect for selling catch weight or hand-cut perishable food online!

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Create delivery and pickup for perishable food

Custom Delivery, Shipping and Pickup Locations

Organize your trucks and fulfillment by creating detailed delivery, shipping, and pickup locations. Configure advanced rules on availability, minimums, and schedules that fit with your existing perishable food business.

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Inventory Management for Perishables

Inventory Management & Fulfillment for Perishable Food

Quickly sort, print, and organize your perishable food orders in just a few clicks. Customize your perishable food packing and picking sheets while tracking live inventory for all of your perishable food products online.

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Learn more about selling perishable food online with Freshline

Can I sell perishable food online on Freshline?

Most definitely! Since 2020, there has been a huge rise in fishers, fish markets, and perishable food companies selling directly to consumers online.

Unlike other platforms, Freshline's e-commerce platform for perishable food allows for custom purchasing increments (i.e. sell 2.5lb fillets while pricing per LB) and allows perishable food companies to sell variable weight perishable food products. See all of Freshline's features for selling perishable food online, here.

Why should I sell perishable food online to wholesale customers?

Simply put, fishers and perishable food wholesalers shouldn't have to deal with time-consuming manual orders in the 21st century. Analog orders can lead to painful issues such as:

  • Employee Dissatisfaction: Reps often forced to check emails, texts, voicemails and manually enter orders at all hours - impacting quality of life
  • Limited Data and Visibility: Difficult to analyze sales/perishable food product trends, proactively notice customers with decreasing orders, or gain online visbility
  • Operational Mistakes: Order entry error or wrong perishable food product packed/delivered - leading to product loss and angry customers
  • Why should I sell perishable food online to home consumers?

    During COVID-19, consumers built thriving, lasting habits during a new normal — championing online perishable food, perishables, and grocery ordering to the point where it’s now one of the fastest growing segments in e-commerce. In August 2019, U.S online grocery sales (incl meat & perishable food) totalled $1.2 billion. In June 2020, that total ballooned to $7.2 billion.

    And this trend is not slowing down. Even after COVID is long gone, ordering perishable food online— will be a permanent fixture in our food ecosystem.

    How do you recommend I ship my online perishable food orders?

    We suggest starting with local perishable food deliveries, where you can start to build a following of local customers. This allows you to control and manage the entire customer experience from ordering to delivery. Using our Delivery, Shipping or Pickup feature, you can configure product availability, minimums, and schedules by specific areas.

    Once you start to scale, you can expand your perishable food business with regional carrier shipping via our ShipEngine integration. perishable food is a high perishable product, so don't forget your gel packs or dry ice!

    Can I customize the URL domain for my perishable food e-commerce store?
    Absolutely. You have the option to fully white-label your online perishable food store. You can choose any URL (i.e. sell-perishable food-online.com, or shop.perishable food-online.com), provided you own the domain.
    I’m a fisher, fish market and/or perishable food company. How do I get started?

    Selling perishable food online with Freshline is easy. First, sign up for an account here. Then, book a short walkthrough demo, where a Freshline team member will walk you through all of our features, benefits, and guides to building the best online store for perishable food.

    Already have an online store or list of perishable food items? We have an automatic script that allows you to migrate all of your perishable food items to Freshline in just a few clicks. A Freshline team member will be happy to assist with this process after your demo walkthrough!

    Sell any type of perishable food online

    Explore how Freshline can help you sell more perishable food online, while saving you time.